Consumer Finance

Published segment leaderboard

Consumer Finance: How buyers choose in the Machine Relations Index

This leaderboard uses only the Consumer Finance / How buyers choose segment denominator: 272 observed answer runs across 12 dates.

MarkdownPublic JSONRelease manifest
StatePublished

Evidence floor met in this release.

Observed runs272

Segment-specific denominator. Not the overall domain denominator.

Run dates12

Release floor: 7 dates.

Observed domains279

Only released domains with evidence in this exact segment.

Leaderboard

Segment-specific cited sources

Rates, runs and rank are the producer's segment-specific values. Overall domain rates and engine breadth are not used as category rates.

RankSourceSource roleCitation rateCited runsObserved runsRun dates
#1 of 279Bankrate.combankrate.comOther observed source24.26%6627212
#2 of 279Chase.comchase.comOther observed source22.79%6227212
#3 of 279NerdWalletnerdwallet.comEditorial publication19.12%5227212
#4 of 279Experian.comexperian.comVendor-owned source16.18%4427212
#5 of 279YouTubeyoutube.comSearch or media platform14.71%4027212
#6 of 279Forbesforbes.comEditorial publication13.24%3627212
#7 of 279Navyfederal.orgnavyfederal.orgOther observed source12.87%3527212
#8 of 279CNBCcnbc.comEditorial publication12.13%3327212
#9 of 279Firstcard.appfirstcard.appOther observed source11.76%3227212
#10 of 279Yahoo Newsyahoo.comEditorial publication11.03%3027212
#11 of 279Discover.comdiscover.comOther observed source10.66%2927212
#12 of 279Redditreddit.comCommunity and social platform10.66%2927212
#13 of 279Capitalone.comcapitalone.comOther observed source9.56%2627212
#14 of 279Chime.comchime.comOther observed source9.19%2527212
#15 of 279Fidelity.comfidelity.comOther observed source9.19%2527212
#16 of 279Mastercard.commastercard.comOther observed source9.19%2527212
#17 of 279Wallethub.comwallethub.comOther observed source8.82%2427212
#18 of 279Creditkarma.comcreditkarma.comOther observed source8.09%2227212
#19 of 279Kiplingerkiplinger.comEditorial publication8.09%2227212
#20 of 279Moneylion.commoneylion.comOther observed source7.72%2127212
#21 of 279Cardrates.comcardrates.comOther observed source5.88%1627212
#22 of 279Bankofamerica.combankofamerica.comOther observed source5.51%1527212
#23 of 279CNNcnn.comEditorial publication5.51%1527212
#24 of 279Rocketmortgage.comrocketmortgage.comOther observed source5.51%1527212
#25 of 279Visa.comvisa.comOther observed source5.51%1527212
#26 of 279Lower.comlower.comOther observed source5.15%1427212
#27 of 279Zillow.comzillow.comOther observed source5.15%1427212
#28 of 279Churchillmortgage.comchurchillmortgage.comOther observed source4.41%1227212
#29 of 279Credible.comcredible.comOther observed source4.41%1227212
#30 of 279Thepointsguy.comthepointsguy.comOther observed source4.41%1227212
#31 of 279U.S. News & World Reportusnews.comEditorial publication4.41%1227212
#32 of 279Mortgagecalculator.orgmortgagecalculator.orgOther observed source4.04%1127212
#33 of 279The Motley Foolfool.comEditorial publication3.68%1027212
#34 of 279Investopedia.cominvestopedia.comOther observed source3.68%1027212
#35 of 279Umb.comumb.comOther observed source3.68%1027212
#36 of 279Amerisave.comamerisave.comOther observed source3.31%927212
#37 of 279Cibc.comcibc.comOther observed source3.31%927212
#38 of 279Lendingtree.comlendingtree.comOther observed source3.31%927212
#39 of 279Carterbank.comcarterbank.comOther observed source2.94%827212
#40 of 279Facebook.comfacebook.comCommunity and social platform2.94%827212
#41 of 279Fioneyfioney.comEditorial publication2.94%827212
#42 of 279Usbank.comusbank.comOther observed source2.94%827212
#43 of 279Business Insiderbusinessinsider.comEditorial publication2.57%727212
#44 of 279Creditodds.comcreditodds.comOther observed source2.57%727212
#45 of 279Freedommortgage.comfreedommortgage.comOther observed source2.57%727212
#46 of 279Refi.comrefi.comOther observed source2.57%727212
#47 of 279Tradingcalendar.comtradingcalendar.comOther observed source2.57%727212
#48 of 279USA Todayusatoday.comEditorial publication2.57%727212
#49 of 279Wellsfargo.comwellsfargo.comOther observed source2.57%727212
#50 of 279Britannica.combritannica.comOther observed source2.21%627212
#51 of 279Citi.comciti.comOther observed source2.21%627212
#52 of 279Comparecredit.comcomparecredit.comOther observed source2.21%627212
#53 of 279Digitalcalculator.infodigitalcalculator.infoOther observed source2.21%627212
#54 of 279Homebuyer.comhomebuyer.comOther observed source2.21%627212
#55 of 279Mortgage-info.commortgage-info.comOther observed source2.21%627212
#56 of 279Approvedcard.guideapprovedcard.guideOther observed source1.84%527212
#57 of 279Cambridge-credit.orgcambridge-credit.orgAcademic and government source1.84%527212
#58 of 279Lemon8-app.comlemon8-app.comOther observed source1.84%527212
#59 of 279Liberty.eduliberty.eduAcademic and government source1.84%527212
#60 of 279MGNEWSmgnews.netOther observed source1.84%527212
#61 of 279Movement.commovement.comOther observed source1.84%527212
#62 of 279Openskycc.comopenskycc.comOther observed source1.84%527212
#63 of 279Pnc.compnc.comOther observed source1.84%527212
#64 of 279Quickenloans.comquickenloans.comOther observed source1.84%527212
#65 of 279Remitly.comremitly.comOther observed source1.84%527212
#66 of 279Stackeasy.aistackeasy.aiOther observed source1.84%527212
#67 of 27953.com53.comOther observed source1.47%427212
#68 of 279Axosbank.comaxosbank.comOther observed source1.47%427212
#69 of 279Calculover.comcalculover.comOther observed source1.47%427212
#70 of 279Coloradocollege.educoloradocollege.eduAcademic and government source1.47%427212
#71 of 279Crcu.orgcrcu.orgOther observed source1.47%427212
#72 of 279E-fnb.come-fnb.comOther observed source1.47%427212
#73 of 279Federalreserve.govfederalreserve.govAcademic and government source1.47%427212
#74 of 279Firstnebraska.orgfirstnebraska.orgAcademic and government source1.47%427212
#75 of 279Fortunefortune.comEditorial publication1.47%427212
#76 of 279Kikoff.comkikoff.comOther observed source1.47%427212
#77 of 279Mymortgage-online.commymortgage-online.comOther observed source1.47%427212
#78 of 279Newamericanfunding.comnewamericanfunding.comOther observed source1.47%427212
#79 of 279Northcountry.orgnorthcountry.orgOther observed source1.47%427212
#80 of 279Petalcard.competalcard.comOther observed source1.47%427212
#81 of 279Quartzqz.comOther observed source1.47%427212
#82 of 279Td.comtd.comOther observed source1.47%427212
#83 of 279Utua.com.brutua.com.brOther observed source1.47%427212
#84 of 279Walletgrower.comwalletgrower.comOther observed source1.47%427212
#85 of 279Aboutcreditcards.orgaboutcreditcards.orgOther observed source1.10%327212
#86 of 279Americafirst.comamericafirst.comOther observed source1.10%327212
#87 of 279Bank.inbank.inOther observed source1.10%327212
#88 of 279Bestmoney.combestmoney.comOther observed source1.10%327212
#89 of 279Crediful.comcrediful.comOther observed source1.10%327212
#90 of 279Equifax.comequifax.comOther observed source1.10%327212
#91 of 279Financebuzz.comfinancebuzz.comOther observed source1.10%327212
#92 of 279Firstcommercefinancial.comfirstcommercefinancial.comOther observed source1.10%327212
#93 of 279Fitsmallbusiness.comfitsmallbusiness.comOther observed source1.10%327212
#94 of 279Freefincalc.netfreefincalc.netOther observed source1.10%327212
#95 of 279Horizonbank.comhorizonbank.comOther observed source1.10%327212
#96 of 279Instagram.cominstagram.comOther observed source1.10%327212
#97 of 279LegalClaritylegalclarity.orgEditorial publication1.10%327212
#98 of 279Monarch.commonarch.comOther observed source1.10%327212
#99 of 279Moneyscale.appmoneyscale.appOther observed source1.10%327212
#100 of 279Myfico.commyfico.comOther observed source1.10%327212

Showing the first 100 rows from 279 observed domains.

Cite this
Citation
Machine Relations Index (MRI), Machine Relations Research — machinerelations.ai. Consumer Finance / How buyers choose: 279 observed source domains in the leaderboard, measured on 272 observed runs across 12 distinct run dates, 2026-05-10 to 2026-11-02. Release mri_score_v2.1+2026-11-02+f9aaeca0db15. https://machinerelations.ai/index/categories/consumer-finance/how_choose. CC BY 4.0.
APA
Parrott, J. (2026). Consumer Finance / How buyers choose in the Machine Relations Index (Version mri_score_v2.1+2026-11-02+f9aaeca0db15) [Data set]. Machine Relations Research. https://machinerelations.ai/index/categories/consumer-finance/how_choose https://doi.org/10.5281/zenodo.23652423
BibTeX
@misc{parrott2026mriconsumerfinancehowchoose,
  author = {Parrott, Jaxon},
  title = {Consumer Finance / How buyers choose in the Machine Relations Index},
  year = {2026},
  version = {mri\_score\_v2.1+2026-11-02+f9aaeca0db15},
  publisher = {Machine Relations Research},
  url = {https://machinerelations.ai/index/categories/consumer-finance/how_choose},
  doi = {10.5281/zenodo.23652423},
  license = {CC-BY-4.0},
  note = {Machine Relations Index (MRI), Machine Relations Research — machinerelations.ai}
}

CITATION.cff

Release and boundary

What this segment measures

Published November 2, 2026. The observation window runs May 10, 2026 to November 2, 2026. Methodology v2.1.

MRI measures observed root-domain citations inside monitored prompts. Segment rates are conditional on this sample and do not claim recommendation quality, traffic, placement availability, or commercial performance.

Apply the MR Framework

Check how AI systems cite your brand.

Free MR Consultant — available as a custom GPT and a Gemini Gem. Each is pre-trained on the Machine Relations framework. Ask it to audit your entity presence, earned authority gaps, and citation frequency across ChatGPT, Claude, and Perplexity.

Open in ChatGPTOpen in Gemini