Evidence floor met in this release.
Consumer FinanceStatePublished Observed runs132 Run dates7 Observed domains191
Published segment leaderboard
Consumer Finance: How buyers choose in the Machine Relations Index
This leaderboard uses only the Consumer Finance / How buyers choose segment denominator: 132 observed answer runs across 7 dates.
Segment-specific denominator. Not the overall domain denominator.
Release floor: 7 dates.
Only released domains with evidence in this exact segment.
Leaderboard
Segment-specific cited sources
Rates, runs and rank are the producer's segment-specific values. Overall domain rates and engine breadth are not used as category rates.
| Rank | Source | Source role | Citation rate | Cited runs | Observed runs | Run dates | Confidence |
|---|---|---|---|---|---|---|---|
| #1 of 191 | Bankrate.combankrate.com | Other observed source | 31.82% | 42 | 132 | 7 | Unavailable |
| #2 of 191 | Chase.comchase.com | Other observed source | 27.27% | 36 | 132 | 7 | Unavailable |
| #3 of 191 | Nerdwallet.comnerdwallet.com | Editorial publication | 21.97% | 29 | 132 | 7 | Unavailable |
| #4 of 191 | YouTubeyoutube.com | Search or media platform | 21.97% | 29 | 132 | 7 | Unavailable |
| #5 of 191 | Experian.comexperian.com | Vendor-owned source | 21.21% | 28 | 132 | 7 | Unavailable |
| #6 of 191 | Redditreddit.com | Community and social platform | 19.70% | 26 | 132 | 7 | Unavailable |
| #7 of 191 | Firstcard.appfirstcard.app | Other observed source | 18.18% | 24 | 132 | 7 | Unavailable |
| #8 of 191 | Navyfederal.orgnavyfederal.org | Other observed source | 18.18% | 24 | 132 | 7 | Unavailable |
| #9 of 191 | Forbesforbes.com | Editorial publication | 17.42% | 23 | 132 | 7 | Unavailable |
| #10 of 191 | Creditkarma.comcreditkarma.com | Other observed source | 13.64% | 18 | 132 | 7 | Unavailable |
| #11 of 191 | Discover.comdiscover.com | Other observed source | 13.64% | 18 | 132 | 7 | Unavailable |
| #12 of 191 | Capitalone.comcapitalone.com | Other observed source | 12.88% | 17 | 132 | 7 | Unavailable |
| #13 of 191 | Mastercard.commastercard.com | Other observed source | 11.36% | 15 | 132 | 7 | Unavailable |
| #14 of 191 | Moneylion.commoneylion.com | Other observed source | 11.36% | 15 | 132 | 7 | Unavailable |
| #15 of 191 | Yahooyahoo.com | Editorial publication | 11.36% | 15 | 132 | 7 | Unavailable |
| #16 of 191 | Chime.comchime.com | Other observed source | 10.61% | 14 | 132 | 7 | Unavailable |
| #17 of 191 | Wallethub.comwallethub.com | Other observed source | 9.85% | 13 | 132 | 7 | Unavailable |
| #18 of 191 | Cnbc.comcnbc.com | Editorial publication | 9.09% | 12 | 132 | 7 | Unavailable |
| #19 of 191 | Bankofamerica.combankofamerica.com | Other observed source | 8.33% | 11 | 132 | 7 | Unavailable |
| #20 of 191 | Cardrates.comcardrates.com | Other observed source | 8.33% | 11 | 132 | 7 | Unavailable |
| #21 of 191 | Rocketmortgage.comrocketmortgage.com | Other observed source | 8.33% | 11 | 132 | 7 | Unavailable |
| #22 of 191 | Fidelity.comfidelity.com | Other observed source | 7.58% | 10 | 132 | 7 | Unavailable |
| #23 of 191 | Visa.comvisa.com | Other observed source | 7.58% | 10 | 132 | 7 | Unavailable |
| #24 of 191 | Usnews.comusnews.com | Editorial publication | 6.82% | 9 | 132 | 7 | Unavailable |
| #25 of 191 | Churchillmortgage.comchurchillmortgage.com | Other observed source | 6.06% | 8 | 132 | 7 | Unavailable |
| #26 of 191 | Fioney.comfioney.com | Other observed source | 6.06% | 8 | 132 | 7 | Unavailable |
| #27 of 191 | Zillow.comzillow.com | Other observed source | 6.06% | 8 | 132 | 7 | Unavailable |
| #28 of 191 | Carterbank.comcarterbank.com | Other observed source | 5.30% | 7 | 132 | 7 | Unavailable |
| #29 of 191 | Facebook.comfacebook.com | Community and social platform | 5.30% | 7 | 132 | 7 | Unavailable |
| #30 of 191 | Fool.comfool.com | Editorial publication | 5.30% | 7 | 132 | 7 | Unavailable |
| #31 of 191 | Mortgagecalculator.orgmortgagecalculator.org | Other observed source | 5.30% | 7 | 132 | 7 | Unavailable |
| #32 of 191 | Umb.comumb.com | Other observed source | 5.30% | 7 | 132 | 7 | Unavailable |
| #33 of 191 | Credible.comcredible.com | Other observed source | 4.55% | 6 | 132 | 7 | Unavailable |
| #34 of 191 | Homebuyer.comhomebuyer.com | Other observed source | 4.55% | 6 | 132 | 7 | Unavailable |
| #35 of 191 | Kiplinger.comkiplinger.com | Other observed source | 4.55% | 6 | 132 | 7 | Unavailable |
| #36 of 191 | Lower.comlower.com | Other observed source | 4.55% | 6 | 132 | 7 | Unavailable |
| #37 of 191 | Refi.comrefi.com | Other observed source | 4.55% | 6 | 132 | 7 | Unavailable |
| #38 of 191 | Wellsfargo.comwellsfargo.com | Other observed source | 4.55% | 6 | 132 | 7 | Unavailable |
| #39 of 191 | Citi.comciti.com | Other observed source | 3.79% | 5 | 132 | 7 | Unavailable |
| #40 of 191 | Creditodds.comcreditodds.com | Other observed source | 3.79% | 5 | 132 | 7 | Unavailable |
| #41 of 191 | Mgnews.netmgnews.net | Editorial publication | 3.79% | 5 | 132 | 7 | Unavailable |
| #42 of 191 | Calculover.comcalculover.com | Other observed source | 3.03% | 4 | 132 | 7 | Unavailable |
| #43 of 191 | Cambridge-credit.orgcambridge-credit.org | Other observed source | 3.03% | 4 | 132 | 7 | Unavailable |
| #44 of 191 | Crcu.orgcrcu.org | Other observed source | 3.03% | 4 | 132 | 7 | Unavailable |
| #45 of 191 | Firstnebraska.orgfirstnebraska.org | Other observed source | 3.03% | 4 | 132 | 7 | Unavailable |
| #46 of 191 | Freedommortgage.comfreedommortgage.com | Other observed source | 3.03% | 4 | 132 | 7 | Unavailable |
| #47 of 191 | Kikoff.comkikoff.com | Other observed source | 3.03% | 4 | 132 | 7 | Unavailable |
| #48 of 191 | Northcountry.orgnorthcountry.org | Other observed source | 3.03% | 4 | 132 | 7 | Unavailable |
| #49 of 191 | Qz.comqz.com | Other observed source | 3.03% | 4 | 132 | 7 | Unavailable |
| #50 of 191 | Stackeasy.aistackeasy.ai | Other observed source | 3.03% | 4 | 132 | 7 | Unavailable |
| #51 of 191 | Td.comtd.com | Other observed source | 3.03% | 4 | 132 | 7 | Unavailable |
| #52 of 191 | Thepointsguy.comthepointsguy.com | Other observed source | 3.03% | 4 | 132 | 7 | Unavailable |
| #53 of 191 | USA Todayusatoday.com | Editorial publication | 3.03% | 4 | 132 | 7 | Unavailable |
| #54 of 191 | Usbank.comusbank.com | Other observed source | 3.03% | 4 | 132 | 7 | Unavailable |
| #55 of 191 | Americafirst.comamericafirst.com | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #56 of 191 | Cnn.comcnn.com | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #57 of 191 | Crediful.comcrediful.com | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #58 of 191 | Digitalcalculator.infodigitalcalculator.info | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #59 of 191 | E-fnb.come-fnb.com | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #60 of 191 | Equifax.comequifax.com | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #61 of 191 | Firstcommercefinancial.comfirstcommercefinancial.com | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #62 of 191 | Instagram.cominstagram.com | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #63 of 191 | Legalclarity.orglegalclarity.org | Editorial publication | 2.27% | 3 | 132 | 7 | Unavailable |
| #64 of 191 | Liberty.eduliberty.edu | Academic and government source | 2.27% | 3 | 132 | 7 | Unavailable |
| #65 of 191 | Moneyscale.appmoneyscale.app | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #66 of 191 | Mortgage-info.commortgage-info.com | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #67 of 191 | Myfico.commyfico.com | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #68 of 191 | Nasdaq.comnasdaq.com | Editorial publication | 2.27% | 3 | 132 | 7 | Unavailable |
| #69 of 191 | Openskycc.comopenskycc.com | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #70 of 191 | Quickenloans.comquickenloans.com | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #71 of 191 | Remitly.comremitly.com | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #72 of 191 | Soundcu.comsoundcu.com | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #73 of 191 | Toolisk.comtoolisk.com | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #74 of 191 | Walletgrower.comwalletgrower.com | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #75 of 191 | Aboutcreditcards.orgaboutcreditcards.org | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #76 of 191 | Advanceamerica.netadvanceamerica.net | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #77 of 191 | Amerisave.comamerisave.com | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #78 of 191 | Banks.combanks.com | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #79 of 191 | Britannica.combritannica.com | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #80 of 191 | Business Insiderbusinessinsider.com | Editorial publication | 1.52% | 2 | 132 | 7 | Unavailable |
| #81 of 191 | Calcadvisor.comcalcadvisor.com | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #82 of 191 | Credit.comcredit.com | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #83 of 191 | Creditboosttips.comcreditboosttips.com | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #84 of 191 | Freefincalc.netfreefincalc.net | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #85 of 191 | Freeloan.orgfreeloan.org | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #86 of 191 | Investormint.cominvestormint.com | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #87 of 191 | Jbayerwealth.comjbayerwealth.com | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #88 of 191 | Moneysupermarket.commoneysupermarket.com | Market and company database | 1.52% | 2 | 132 | 7 | Unavailable |
| #89 of 191 | Onemainfinancial.comonemainfinancial.com | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #90 of 191 | Pnc.compnc.com | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #91 of 191 | Prosper.comprosper.com | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #92 of 191 | Ramseysolutions.comramseysolutions.com | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #93 of 191 | Simplefinancecalculators.comsimplefinancecalculators.com | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #94 of 191 | Techcu.orgtechcu.org | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #95 of 191 | Tiktok.comtiktok.com | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #96 of 191 | Tradingcalendar.comtradingcalendar.com | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #97 of 191 | Ultimatefinancecalculator.comultimatefinancecalculator.com | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #98 of 191 | Unum.com.brunum.com.br | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #99 of 191 | Wealthcactus.comwealthcactus.com | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #100 of 191 | Wikipediawikipedia.org | Academic and government source | 1.52% | 2 | 132 | 7 | Unavailable |
Showing the first 100 rows from 191 observed domains.
Release and boundary
How to cite this segment
Consumer Finance / How buyers choose: 191 observed source domains in the leaderboard, 2026-05-10 to 2026-09-18, mri_score_v2.0, mri_score_v2.0+2026-09-18+8fa38e54dd0a, https://machinerelations.ai/index/categories/consumer-finance/how_choose.
Release mri_score_v2.0+2026-09-18+8fa38e54dd0a; methodology mri_score_v2.0; generated 2026-09-18; window 2026-05-10 to 2026-09-18; artifact 8fa38e54dd0a.
MRI measures observed root-domain citations inside monitored prompts. Segment rates are conditional on this sample and do not claim recommendation quality, traffic, placement availability, or commercial performance.