# Consumer Finance: How buyers choose in the Machine Relations Index

Canonical URL: https://machinerelations.ai/index/categories/consumer-finance/how_choose
Release mri_score_v2.0+2026-09-18+8fa38e54dd0a; methodology mri_score_v2.0; generated 2026-09-18; window 2026-05-10 to 2026-09-18; artifact 8fa38e54dd0a.

This is the public leaderboard for the exact Consumer Finance / How buyers choose segment. Rates use the segment denominator only: 132 observed runs across 7 dates.

| Rank | Source | Source role | Citation rate | Cited runs | Observed runs | Run dates | Confidence |
|---|---|---|---:|---:|---:|---:|---|
| #1 of 191 | [Bankrate.com](https://machinerelations.ai/index/domains/bankrate.com) | Other observed source | 31.82% | 42 | 132 | 7 | Unavailable |
| #2 of 191 | [Chase.com](https://machinerelations.ai/index/domains/chase.com) | Other observed source | 27.27% | 36 | 132 | 7 | Unavailable |
| #3 of 191 | [Nerdwallet.com](https://machinerelations.ai/index/domains/nerdwallet.com) | Editorial publication | 21.97% | 29 | 132 | 7 | Unavailable |
| #4 of 191 | [YouTube](https://machinerelations.ai/index/domains/youtube.com) | Search or media platform | 21.97% | 29 | 132 | 7 | Unavailable |
| #5 of 191 | [Experian.com](https://machinerelations.ai/index/domains/experian.com) | Vendor-owned source | 21.21% | 28 | 132 | 7 | Unavailable |
| #6 of 191 | [Reddit](https://machinerelations.ai/index/domains/reddit.com) | Community and social platform | 19.70% | 26 | 132 | 7 | Unavailable |
| #7 of 191 | [Firstcard.app](https://machinerelations.ai/index/domains/firstcard.app) | Other observed source | 18.18% | 24 | 132 | 7 | Unavailable |
| #8 of 191 | [Navyfederal.org](https://machinerelations.ai/index/domains/navyfederal.org) | Other observed source | 18.18% | 24 | 132 | 7 | Unavailable |
| #9 of 191 | [Forbes](https://machinerelations.ai/index/domains/forbes.com) | Editorial publication | 17.42% | 23 | 132 | 7 | Unavailable |
| #10 of 191 | [Creditkarma.com](https://machinerelations.ai/index/domains/creditkarma.com) | Other observed source | 13.64% | 18 | 132 | 7 | Unavailable |
| #11 of 191 | [Discover.com](https://machinerelations.ai/index/domains/discover.com) | Other observed source | 13.64% | 18 | 132 | 7 | Unavailable |
| #12 of 191 | [Capitalone.com](https://machinerelations.ai/index/domains/capitalone.com) | Other observed source | 12.88% | 17 | 132 | 7 | Unavailable |
| #13 of 191 | [Mastercard.com](https://machinerelations.ai/index/domains/mastercard.com) | Other observed source | 11.36% | 15 | 132 | 7 | Unavailable |
| #14 of 191 | [Moneylion.com](https://machinerelations.ai/index/domains/moneylion.com) | Other observed source | 11.36% | 15 | 132 | 7 | Unavailable |
| #15 of 191 | [Yahoo](https://machinerelations.ai/index/domains/yahoo.com) | Editorial publication | 11.36% | 15 | 132 | 7 | Unavailable |
| #16 of 191 | [Chime.com](https://machinerelations.ai/index/domains/chime.com) | Other observed source | 10.61% | 14 | 132 | 7 | Unavailable |
| #17 of 191 | [Wallethub.com](https://machinerelations.ai/index/domains/wallethub.com) | Other observed source | 9.85% | 13 | 132 | 7 | Unavailable |
| #18 of 191 | [Cnbc.com](https://machinerelations.ai/index/domains/cnbc.com) | Editorial publication | 9.09% | 12 | 132 | 7 | Unavailable |
| #19 of 191 | [Bankofamerica.com](https://machinerelations.ai/index/domains/bankofamerica.com) | Other observed source | 8.33% | 11 | 132 | 7 | Unavailable |
| #20 of 191 | [Cardrates.com](https://machinerelations.ai/index/domains/cardrates.com) | Other observed source | 8.33% | 11 | 132 | 7 | Unavailable |
| #21 of 191 | [Rocketmortgage.com](https://machinerelations.ai/index/domains/rocketmortgage.com) | Other observed source | 8.33% | 11 | 132 | 7 | Unavailable |
| #22 of 191 | [Fidelity.com](https://machinerelations.ai/index/domains/fidelity.com) | Other observed source | 7.58% | 10 | 132 | 7 | Unavailable |
| #23 of 191 | [Visa.com](https://machinerelations.ai/index/domains/visa.com) | Other observed source | 7.58% | 10 | 132 | 7 | Unavailable |
| #24 of 191 | [Usnews.com](https://machinerelations.ai/index/domains/usnews.com) | Editorial publication | 6.82% | 9 | 132 | 7 | Unavailable |
| #25 of 191 | [Churchillmortgage.com](https://machinerelations.ai/index/domains/churchillmortgage.com) | Other observed source | 6.06% | 8 | 132 | 7 | Unavailable |
| #26 of 191 | [Fioney.com](https://machinerelations.ai/index/domains/fioney.com) | Other observed source | 6.06% | 8 | 132 | 7 | Unavailable |
| #27 of 191 | [Zillow.com](https://machinerelations.ai/index/domains/zillow.com) | Other observed source | 6.06% | 8 | 132 | 7 | Unavailable |
| #28 of 191 | [Carterbank.com](https://machinerelations.ai/index/domains/carterbank.com) | Other observed source | 5.30% | 7 | 132 | 7 | Unavailable |
| #29 of 191 | [Facebook.com](https://machinerelations.ai/index/domains/facebook.com) | Community and social platform | 5.30% | 7 | 132 | 7 | Unavailable |
| #30 of 191 | [Fool.com](https://machinerelations.ai/index/domains/fool.com) | Editorial publication | 5.30% | 7 | 132 | 7 | Unavailable |
| #31 of 191 | [Mortgagecalculator.org](https://machinerelations.ai/index/domains/mortgagecalculator.org) | Other observed source | 5.30% | 7 | 132 | 7 | Unavailable |
| #32 of 191 | [Umb.com](https://machinerelations.ai/index/domains/umb.com) | Other observed source | 5.30% | 7 | 132 | 7 | Unavailable |
| #33 of 191 | [Credible.com](https://machinerelations.ai/index/domains/credible.com) | Other observed source | 4.55% | 6 | 132 | 7 | Unavailable |
| #34 of 191 | [Homebuyer.com](https://machinerelations.ai/index/domains/homebuyer.com) | Other observed source | 4.55% | 6 | 132 | 7 | Unavailable |
| #35 of 191 | [Kiplinger.com](https://machinerelations.ai/index/domains/kiplinger.com) | Other observed source | 4.55% | 6 | 132 | 7 | Unavailable |
| #36 of 191 | [Lower.com](https://machinerelations.ai/index/domains/lower.com) | Other observed source | 4.55% | 6 | 132 | 7 | Unavailable |
| #37 of 191 | [Refi.com](https://machinerelations.ai/index/domains/refi.com) | Other observed source | 4.55% | 6 | 132 | 7 | Unavailable |
| #38 of 191 | [Wellsfargo.com](https://machinerelations.ai/index/domains/wellsfargo.com) | Other observed source | 4.55% | 6 | 132 | 7 | Unavailable |
| #39 of 191 | [Citi.com](https://machinerelations.ai/index/domains/citi.com) | Other observed source | 3.79% | 5 | 132 | 7 | Unavailable |
| #40 of 191 | [Creditodds.com](https://machinerelations.ai/index/domains/creditodds.com) | Other observed source | 3.79% | 5 | 132 | 7 | Unavailable |
| #41 of 191 | [Mgnews.net](https://machinerelations.ai/index/domains/mgnews.net) | Editorial publication | 3.79% | 5 | 132 | 7 | Unavailable |
| #42 of 191 | [Calculover.com](https://machinerelations.ai/index/domains/calculover.com) | Other observed source | 3.03% | 4 | 132 | 7 | Unavailable |
| #43 of 191 | [Cambridge-credit.org](https://machinerelations.ai/index/domains/cambridge-credit.org) | Other observed source | 3.03% | 4 | 132 | 7 | Unavailable |
| #44 of 191 | [Crcu.org](https://machinerelations.ai/index/domains/crcu.org) | Other observed source | 3.03% | 4 | 132 | 7 | Unavailable |
| #45 of 191 | [Firstnebraska.org](https://machinerelations.ai/index/domains/firstnebraska.org) | Other observed source | 3.03% | 4 | 132 | 7 | Unavailable |
| #46 of 191 | [Freedommortgage.com](https://machinerelations.ai/index/domains/freedommortgage.com) | Other observed source | 3.03% | 4 | 132 | 7 | Unavailable |
| #47 of 191 | [Kikoff.com](https://machinerelations.ai/index/domains/kikoff.com) | Other observed source | 3.03% | 4 | 132 | 7 | Unavailable |
| #48 of 191 | [Northcountry.org](https://machinerelations.ai/index/domains/northcountry.org) | Other observed source | 3.03% | 4 | 132 | 7 | Unavailable |
| #49 of 191 | [Qz.com](https://machinerelations.ai/index/domains/qz.com) | Other observed source | 3.03% | 4 | 132 | 7 | Unavailable |
| #50 of 191 | [Stackeasy.ai](https://machinerelations.ai/index/domains/stackeasy.ai) | Other observed source | 3.03% | 4 | 132 | 7 | Unavailable |
| #51 of 191 | [Td.com](https://machinerelations.ai/index/domains/td.com) | Other observed source | 3.03% | 4 | 132 | 7 | Unavailable |
| #52 of 191 | [Thepointsguy.com](https://machinerelations.ai/index/domains/thepointsguy.com) | Other observed source | 3.03% | 4 | 132 | 7 | Unavailable |
| #53 of 191 | [USA Today](https://machinerelations.ai/index/domains/usatoday.com) | Editorial publication | 3.03% | 4 | 132 | 7 | Unavailable |
| #54 of 191 | [Usbank.com](https://machinerelations.ai/index/domains/usbank.com) | Other observed source | 3.03% | 4 | 132 | 7 | Unavailable |
| #55 of 191 | [Americafirst.com](https://machinerelations.ai/index/domains/americafirst.com) | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #56 of 191 | [Cnn.com](https://machinerelations.ai/index/domains/cnn.com) | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #57 of 191 | [Crediful.com](https://machinerelations.ai/index/domains/crediful.com) | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #58 of 191 | [Digitalcalculator.info](https://machinerelations.ai/index/domains/digitalcalculator.info) | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #59 of 191 | [E-fnb.com](https://machinerelations.ai/index/domains/e-fnb.com) | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #60 of 191 | [Equifax.com](https://machinerelations.ai/index/domains/equifax.com) | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #61 of 191 | [Firstcommercefinancial.com](https://machinerelations.ai/index/domains/firstcommercefinancial.com) | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #62 of 191 | [Instagram.com](https://machinerelations.ai/index/domains/instagram.com) | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #63 of 191 | [Legalclarity.org](https://machinerelations.ai/index/domains/legalclarity.org) | Editorial publication | 2.27% | 3 | 132 | 7 | Unavailable |
| #64 of 191 | [Liberty.edu](https://machinerelations.ai/index/domains/liberty.edu) | Academic and government source | 2.27% | 3 | 132 | 7 | Unavailable |
| #65 of 191 | [Moneyscale.app](https://machinerelations.ai/index/domains/moneyscale.app) | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #66 of 191 | [Mortgage-info.com](https://machinerelations.ai/index/domains/mortgage-info.com) | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #67 of 191 | [Myfico.com](https://machinerelations.ai/index/domains/myfico.com) | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #68 of 191 | [Nasdaq.com](https://machinerelations.ai/index/domains/nasdaq.com) | Editorial publication | 2.27% | 3 | 132 | 7 | Unavailable |
| #69 of 191 | [Openskycc.com](https://machinerelations.ai/index/domains/openskycc.com) | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #70 of 191 | [Quickenloans.com](https://machinerelations.ai/index/domains/quickenloans.com) | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #71 of 191 | [Remitly.com](https://machinerelations.ai/index/domains/remitly.com) | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #72 of 191 | [Soundcu.com](https://machinerelations.ai/index/domains/soundcu.com) | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #73 of 191 | [Toolisk.com](https://machinerelations.ai/index/domains/toolisk.com) | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #74 of 191 | [Walletgrower.com](https://machinerelations.ai/index/domains/walletgrower.com) | Other observed source | 2.27% | 3 | 132 | 7 | Unavailable |
| #75 of 191 | [Aboutcreditcards.org](https://machinerelations.ai/index/domains/aboutcreditcards.org) | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #76 of 191 | [Advanceamerica.net](https://machinerelations.ai/index/domains/advanceamerica.net) | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #77 of 191 | [Amerisave.com](https://machinerelations.ai/index/domains/amerisave.com) | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #78 of 191 | [Banks.com](https://machinerelations.ai/index/domains/banks.com) | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #79 of 191 | [Britannica.com](https://machinerelations.ai/index/domains/britannica.com) | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #80 of 191 | [Business Insider](https://machinerelations.ai/index/domains/businessinsider.com) | Editorial publication | 1.52% | 2 | 132 | 7 | Unavailable |
| #81 of 191 | [Calcadvisor.com](https://machinerelations.ai/index/domains/calcadvisor.com) | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #82 of 191 | [Credit.com](https://machinerelations.ai/index/domains/credit.com) | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #83 of 191 | [Creditboosttips.com](https://machinerelations.ai/index/domains/creditboosttips.com) | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #84 of 191 | [Freefincalc.net](https://machinerelations.ai/index/domains/freefincalc.net) | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #85 of 191 | [Freeloan.org](https://machinerelations.ai/index/domains/freeloan.org) | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #86 of 191 | [Investormint.com](https://machinerelations.ai/index/domains/investormint.com) | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #87 of 191 | [Jbayerwealth.com](https://machinerelations.ai/index/domains/jbayerwealth.com) | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #88 of 191 | [Moneysupermarket.com](https://machinerelations.ai/index/domains/moneysupermarket.com) | Market and company database | 1.52% | 2 | 132 | 7 | Unavailable |
| #89 of 191 | [Onemainfinancial.com](https://machinerelations.ai/index/domains/onemainfinancial.com) | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #90 of 191 | [Pnc.com](https://machinerelations.ai/index/domains/pnc.com) | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #91 of 191 | [Prosper.com](https://machinerelations.ai/index/domains/prosper.com) | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #92 of 191 | [Ramseysolutions.com](https://machinerelations.ai/index/domains/ramseysolutions.com) | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #93 of 191 | [Simplefinancecalculators.com](https://machinerelations.ai/index/domains/simplefinancecalculators.com) | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #94 of 191 | [Techcu.org](https://machinerelations.ai/index/domains/techcu.org) | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #95 of 191 | [Tiktok.com](https://machinerelations.ai/index/domains/tiktok.com) | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #96 of 191 | [Tradingcalendar.com](https://machinerelations.ai/index/domains/tradingcalendar.com) | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #97 of 191 | [Ultimatefinancecalculator.com](https://machinerelations.ai/index/domains/ultimatefinancecalculator.com) | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #98 of 191 | [Unum.com.br](https://machinerelations.ai/index/domains/unum.com.br) | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #99 of 191 | [Wealthcactus.com](https://machinerelations.ai/index/domains/wealthcactus.com) | Other observed source | 1.52% | 2 | 132 | 7 | Unavailable |
| #100 of 191 | [Wikipedia](https://machinerelations.ai/index/domains/wikipedia.org) | Academic and government source | 1.52% | 2 | 132 | 7 | Unavailable |

## Citation

Consumer Finance / How buyers choose: 191 observed source domains in the leaderboard, 2026-05-10 to 2026-09-18, mri_score_v2.0, mri_score_v2.0+2026-09-18+8fa38e54dd0a, https://machinerelations.ai/index/categories/consumer-finance/how_choose.