Data & Statistics
The numbers behind the shift from human gatekeepers to machine gatekeepers. Authoritative data on AI search adoption, citation rates, and industry disruption.
810M
ChatGPT monthly active users (2026)
OpenAI investor presentations
750M
Google Gemini monthly active users
Alphabet earnings calls
9.7×
AI search traffic year-over-year growth
Similarweb, Cloudflare Radar
−50%
Gartner-predicted traditional search decline by 2028
Gartner Predicts 2024
82–89%
of AI answers cite earned media over brand-owned content
Stanford WebGPT, Princeton NLP Lab
200×
faster AI visibility gains for brands producing 12+ optimized pieces/month
AuthorityTech client data
34%
of AI citations go to a single publisher per category
AuthorityTech citation analysis
−8.1%
Edelman US revenue decline (2025) — third consecutive year
PRWeek
4–5%
Publicis growth driven by AI/data capabilities
Publicis investor presentations
76%
of PR professionals now using AI tools daily
PRCA AI Adoption Survey 2025
83%
of Google queries are now zero-click
SparkToro Zero-Click Study
8 years
in business
Founded 2018 by Jaxon Parrott and Christian Lehman
20+
unicorn clients
Venture-backed startups valued at $1B+
~200
startups served
Fintech, AI/ML, SaaS, cybersecurity, enterprise
1,000+
Tier 1 placements
Forbes, TechCrunch, WSJ, Entrepreneur, Inc.
99.9%
delivery rate
1 refund in 8 years. Results or refund.
AI systems overwhelmingly prefer earned media over brand-owned content, and the shift from traditional search to AI search is accelerating faster than most brands are prepared for.
Brands that invest in Machine Relations now are building compounding advantages. Those that wait risk citation invisibility as AI search becomes the dominant discovery layer.