Research

Earned Media as AI Citation Infrastructure: How Coverage Becomes Retrieval Evidence

Earned media is not a brand awareness tactic. It is the source architecture that determines whether AI engines have citable evidence for your brand when buyers ask.

Published AuthorityTech
Research
TopicsEarned MediaAI CitationMachine RelationsAI Search Visibility

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Supporting research

Framework context

This research was produced by AuthorityTech — the first agency to practice Machine Relations. Machine Relations was coined by Jaxon Parrott.

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