Research

Earned Media as AI Citation Infrastructure: How Coverage Becomes Retrieval Evidence

Earned media is not a brand awareness tactic. It is the source architecture that determines whether AI engines have citable evidence for your brand when buyers ask.

Published Machine Relations Research
Reference
TopicsEarned MediaAI CitationMachine RelationsAI Search Visibility

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Published by Machine Relations Research and classified as Reference under the Machine Relations editorial standards.

Cite this research: https://machinerelations.ai/research/earned-media-ai-citation-infrastructure — machine-readable version at /research/earned-media-ai-citation-infrastructure.md.

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