Canonical segment URLs exist only for observed category/shape pairs.
Machine Relations Index
Observed shapes7 Published7 Collecting0 ReleaseNovember 2, 2026
Martech & Advertising · Machine Relations Index category
Which sources AI engines cite for Martech & Advertising questions
Vendor-owned sources earn 52.6% of classified citations in Martech & Advertising answers (2,061 of 3,920), as of November 2, 2026.
In the November 2026 release of the Machine Relations Index, these are the sources AI answer engines cited most often for each of the 7 Martech & Advertising question shapes, each ranked on that shape's own observed runs. This category has 7 observed question-shape segments in the current public release. Each segment keeps its own observed-run denominator and dates; this page does not average rates across shapes. Observed runs are answer runs, not questions: every segment repeats a small set of distinct questions across engines and dates, so a run count is not a count of independent questions.
Top sources by question shape
The sources engines cite most, shape by shape
A rate is the share of the shape's observed answer runs that cited the source; rank is the source's place on that shape's full leaderboard.Best tools
Example pattern: best martech advertising tools. 135 observed runs across 8 dates.
| Rank | Source | Source role | Citation rate | Cited runs |
|---|---|---|---|---|
| #1 of 242 | Bloomreach.com | Vendor-owned source | 15.56% | 21 of 135 |
| #2 of 242 | G2 | Market and company database | 14.81% | 20 of 135 |
| #3 of 242 | Insider One | Vendor-owned source | 11.85% | 16 of 135 |
| #4 of 242 | PR Newswire | Wire and press-release distribution | 11.85% | 16 of 135 |
| #5 of 242 | Cometly.com | Vendor-owned source | 11.11% | 15 of 135 |
How buyers choose
Example pattern: how to choose martech advertising tools. 129 observed runs across 8 dates.
| Rank | Source | Source role | Citation rate | Cited runs |
|---|---|---|---|---|
| #1 of 224 | Cdp.com | Vendor-owned source | 25.58% | 33 of 129 |
| #2 of 224 | Adobe.com | Vendor-owned source | 10.85% | 14 of 129 |
| #3 of 224 | TechTarget | Editorial publication | 10.85% | 14 of 129 |
| #4 of 224 | Amplitude.com | Other observed source | 9.30% | 12 of 129 |
| #5 of 224 | Cometly.com | Vendor-owned source | 7.75% | 10 of 129 |
Is it worth it
Example pattern: is martech advertising software worth it. 131 observed runs across 8 dates.
| Rank | Source | Source role | Citation rate | Cited runs |
|---|---|---|---|---|
| #1 of 208 | Cdp.com | Vendor-owned source | 34.35% | 45 of 131 |
| #2 of 208 | Improvado.io | Vendor-owned source | 13.74% | 18 of 131 |
| #3 of 208 | Cometly.com | Vendor-owned source | 11.45% | 15 of 131 |
| #4 of 208 | Thestacc.com | Other observed source | 9.92% | 13 of 131 |
| #5 of 208 | Guideflow.com | Other observed source | 9.16% | 12 of 131 |
News-driven citations
Example pattern: recent martech advertising news. 578 observed runs across 53 dates.
| Rank | Source | Source role | Citation rate | Cited runs |
|---|---|---|---|---|
| #1 of 1,243 | MarTech | Editorial publication | 15.74% | 91 of 578 |
| #2 of 1,243 | Demandbase.com | Vendor-owned source | 11.59% | 67 of 578 |
| #3 of 1,243 | Cdp.com | Vendor-owned source | 11.07% | 64 of 578 |
| #4 of 1,243 | Landbase.com | Vendor-owned source | 11.07% | 64 of 578 |
| #5 of 1,243 | Zoominfo.com | Market and company database | 9.52% | 55 of 578 |
Problem-first research
Example pattern: how to solve martech advertising problems. 131 observed runs across 8 dates.
| Rank | Source | Source role | Citation rate | Cited runs |
|---|---|---|---|---|
| #1 of 256 | Cometly.com | Vendor-owned source | 12.21% | 16 of 131 |
| #2 of 256 | Braze.com | Other observed source | 7.63% | 10 of 131 |
| #3 of 256 | Deployteq.com | Other observed source | 6.87% | 9 of 131 |
| #4 of 256 | Clickpatrol.com | Other observed source | 6.11% | 8 of 131 |
| #5 of 256 | Outreach.ai | Vendor-owned source | 5.34% | 7 of 131 |
Top lists
Example pattern: top martech advertising platforms. 100 observed runs across 7 dates.
| Rank | Source | Source role | Citation rate | Cited runs |
|---|---|---|---|---|
| #1 of 204 | G2 | Market and company database | 19.00% | 19 of 100 |
| #2 of 204 | TechRadar | Editorial publication | 17.00% | 17 of 100 |
| #3 of 204 | Hubspot.com | Vendor-owned source | 15.00% | 15 of 100 |
| #4 of 204 | Monday.com | Vendor-owned source | 13.00% | 13 of 100 |
| #5 of 204 | Decentriq.com | Other observed source | 11.00% | 11 of 100 |
Comparisons
Example pattern: martech advertising platform A vs B. 100 observed runs across 7 dates.
| Rank | Source | Source role | Citation rate | Cited runs |
|---|---|---|---|---|
| #1 of 162 | Cdp.com | Vendor-owned source | 28.00% | 28 of 100 |
| #2 of 162 | Nvecta.com | Vendor-owned source | 16.00% | 16 of 100 |
| #3 of 162 | Fivetran.com | Other observed source | 12.00% | 12 of 100 |
| #4 of 162 | Blueshift.com | Other observed source | 11.00% | 11 of 100 |
| #5 of 162 | G2 | Market and company database | 9.00% | 9 of 100 |
Published segments met the release evidence floor.
Collecting segments expose sample progress, not mature leaderboards.
Methodology v2.1.
Question shapes
Separate denominators by segment
| Question shape | State | Observed runs | Distinct questions | Run dates | Distinct cited domains | Canonical segment |
|---|---|---|---|---|---|---|
| Best tools | Published | 135 | 7 (5 paraphrase groups) | 8 | 242 | Open leaderboard |
| How buyers choose | Published | 129 | 7 (5 paraphrase groups) | 8 | 224 | Open leaderboard |
| Is it worth it | Published | 131 | 7 (5 paraphrase groups) | 8 | 208 | Open leaderboard |
| News-driven citations | Published | 578 | 25 | 53 | 1,243 | Open leaderboard |
| Problem-first research | Published | 131 | 7 (5 paraphrase groups) | 8 | 256 | Open leaderboard |
| Top lists | Published | 100 | 7 (5 paraphrase groups) | 7 | 204 | Open leaderboard |
| Comparisons | Published | 100 | 7 (5 paraphrase groups) | 7 | 162 | Open leaderboard |
By answer engine
Whole-window rates on each engine
Each link ranks sources with a published Martech & Advertising segment by that source's citation rate on one engine across the whole window. It is not a rate inside Martech & Advertising alone. A collecting engine has no published ranking for this category.Cite this
Citation
Machine Relations Index (MRI), Machine Relations Research — machinerelations.ai. Martech & Advertising, observed Machine Relations Index category, 2026-05-10 to 2026-11-02. Release mri_score_v2.1+2026-11-02+f9aaeca0db15. https://machinerelations.ai/index/categories/martech-advertising. CC BY 4.0.APA
Parrott, J. (2026). Martech & Advertising in the Machine Relations Index (Version mri_score_v2.1+2026-11-02+f9aaeca0db15) [Data set]. Machine Relations Research. https://machinerelations.ai/index/categories/martech-advertising https://doi.org/10.5281/zenodo.23652423BibTeX
@misc{parrott2026mrimartechadvertising,
author = {Parrott, Jaxon},
title = {Martech \& Advertising in the Machine Relations Index},
year = {2026},
version = {mri\_score\_v2.1+2026-11-02+f9aaeca0db15},
publisher = {Machine Relations Research},
url = {https://machinerelations.ai/index/categories/martech-advertising},
doi = {10.5281/zenodo.23652423},
license = {CC-BY-4.0},
note = {Machine Relations Index (MRI), Machine Relations Research — machinerelations.ai}
}Release and boundary
No pooled category score
Published November 2, 2026. The observation window runs May 10, 2026 to November 2, 2026. Methodology v2.1.
Use the data
curl -fsSL "https://machinerelations.ai/data/machine-relations-index.json" -o machine-relations-index.json
curl -fsSL "https://machinerelations.ai/data/mri-release-manifest.json" -o mri-release-manifest.json
curl -fsSL "https://huggingface.co/datasets/machine-relations/machine-relations-index/resolve/main/domains.csv" -o domains.csv
curl -fsSL -L "https://doi.org/10.5281/zenodo.23652423" -o mri-zenodo.htmlimport json
from urllib.request import urlopen
index_url = "https://machinerelations.ai/data/machine-relations-index.json"
with urlopen(index_url) as response:
index = json.load(response)
print(index["generated"], index["total_domains"])This page is a directory of observed segments. A domain's overall citation rate is not a category rate, and MRI does not publish an averaged category score in this slice.
Martech & Advertising buyers on AuthorityTech’s publication intelligence is a downstream practitioner projection of these segments. It is not source evidence, citation provenance, or an identity link for the neutral dataset.