91 cited runs of 15,782 observed answer runs.
Machine Relations IndexCitation rate0.58% Days observed39/125 Engine breadth6 ConfidenceConfidence C
Source domain profile · Analyst and consulting research
Mckinsey.com in the Machine Relations Index
mckinsey.com appeared as a cited source in 91 of 15,782 monitored answer runs (0.58%) from 2026-05-10 to 2026-09-18.
Days cited and days observed in the current release window.
chatgpt, claude, gemini, google_ai_mode, google_ai_overviews, perplexity. This is an observed-engine list, not a per-engine rate.
MRI confidence is not an Answer-Source Fidelity grade.
Standing
Population ranks from the public release
- Public standing
- #81 of 22,179 observed domains
- Full universe
- #81 of 22,179
- Source role population
- #3 of 364
- Evidence-qualified source role
- #3 of 28
Segment evidence
Observed category and question-shape rows
Segment rates use the exact category/question-shape denominator. Collecting rows show sample progress only; null or missing rates are not rendered as 0%.
| Category | Question shape | State | Cited runs | Observed runs | Run dates | Rate | Confidence | Rank population | Badge |
|---|---|---|---|---|---|---|---|---|---|
| AI Visibility & GEO | Is it worth it | Published | 1 | 137 | 7 | 0.73% | Unavailable | #356 of 467 | Badge |
| AI Visibility & GEO | Problem-first research | Published | 3 | 132 | 7 | 2.27% | Unavailable | #59 of 420 | Badge |
| AI Visibility & GEO | Comparisons | Published | 2 | 132 | 7 | 1.52% | Unavailable | #134 of 417 | Badge |
| Cybersecurity | News-driven citations | Published | 5 | 623 | 54 | 0.80% | Unavailable | #236 of 1,340 | Badge |
| Enterprise Software | News-driven citations | Published | 12 | 596 | 53 | 2.01% | Unavailable | #69 of 1,375 | Badge |
| Fintech | News-driven citations | Published | 21 | 616 | 53 | 3.41% | Unavailable | #29 of 1,531 | Badge |
| Healthcare Services | News-driven citations | Published | 6 | 613 | 53 | 0.98% | Unavailable | #184 of 1,264 | Badge |
| HR & Talent | Best tools | Collecting observations | 1 | 72 | 4 | Unavailable | Unavailable | No mature rank | Unavailable |
| HR & Talent | News-driven citations | Published | 3 | 608 | 53 | 0.49% | Unavailable | #352 of 1,249 | Badge |
| Legacy News Topics | News-driven citations | Published | 18 | 2,138 | 54 | 0.84% | Unavailable | #171 of 4,025 | Badge |
| Martech & Advertising | News-driven citations | Published | 19 | 602 | 53 | 3.16% | Unavailable | #44 of 1,244 | Badge |
Published segments: 10. Collecting segments: 1.
Release and boundary
How to cite this profile
Mckinsey.com (mckinsey.com), 0.58% citation rate, 91 of 15,782 monitored answer runs, 2026-05-10 to 2026-09-18, mri_score_v2.0, mri_score_v2.0+2026-09-18+8fa38e54dd0a, https://machinerelations.ai/index/domains/mckinsey.com.
Release mri_score_v2.0+2026-09-18+8fa38e54dd0a; methodology mri_score_v2.0; generated 2026-09-18; window 2026-05-10 to 2026-09-18; artifact 8fa38e54dd0a.
The public dataset reports citation rates, rankings, and evidence counts. It excludes internal query identifiers, raw cited URLs, and answer-engine provider payloads. MRI measures observed root-domain citations in monitored prompts, not all AI answers, recommendation quality, web traffic or commercial performance. A citation is not source support.
AuthorityTech publication intelligence projection is a downstream practitioner projection. It is not source evidence, citation provenance, or sameAs identity for the neutral dataset.
Embed
Embed this profile’s badge
The link goes to this profile, the alt text is the citation above, and the badge is live: it always shows the current release, so it changes when the release changes and returns 404 if this domain leaves the released population. The embedder decides the link’s rel attribute. To keep a fixed image, download the SVG.
HTML
<a href="https://machinerelations.ai/index/domains/mckinsey.com"><img src="https://machinerelations.ai/index/domains/mckinsey.com/badge.svg" alt="Mckinsey.com (mckinsey.com), 0.58% citation rate, 91 of 15,782 monitored answer runs, 2026-05-10 to 2026-09-18, mri_score_v2.0, mri_score_v2.0+2026-09-18+8fa38e54dd0a, https://machinerelations.ai/index/domains/mckinsey.com." width="504" height="64"></a>Markdown
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