The percentage of AI queries where an AI engine correctly resolves a brand as a distinct, verifiable entity — attributing the right claims, people, and properties. Coined by Jaxon Parrott / AuthorityTech.
The percentage of AI queries where an AI engine correctly resolves a brand as a distinct, verifiable entity — attributing the right claims, people, and properties. Coined by Jaxon Parrott / AuthorityTech.
AI Share of Voice is the proportion of AI-generated responses where a brand is mentioned, cited, or recommended relative to competitors for a defined set of category queries across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. Distinct from traditional share of voice (media mentions) and search share of voice (ranking visibility), AI Share of Voice measures competitive position in the AI discovery layer.
A brand's measurable presence across AI platforms (ChatGPT, Perplexity, Gemini, AI Overviews). Replaces impressions as the key MR metric.
Citation Decay is the rate at which AI engine citations of a brand decrease over time without sustained earned media activity. AI engines continuously re-evaluate source freshness and authority, and brands that stop generating new high-quality signals see their citation presence erode as competitors produce newer, more relevant content.
The delta between a brand's traditional search ranking and its AI citation frequency. A brand can rank #1 on Google but appear in 0% of ChatGPT answers.
Free AI Visibility Audit — instant results across ChatGPT, Perplexity, and Google AI.
Run Free Audit